Can we talk about how great mascara is for a minute?!
I mean, very few things survived The Great Makeup Culling of 2020 in my makeup bag. But mascara did.
I usually go for “all teh drama” (See: Bite Beauty Upswing, Laura Mercier Caviar) because I like my fringe brash and bold. I like volume, length, curl and all the drama for your mama, but if you primarily want length and lift, you might like Lancôme’s latest. It’s called Idôle Lash-Lifting & Volumizing Mascara, and it’s $26.
It lifts, fans, curls and separates lashes with a cool curved brush and a lightweight gel formula that doesn’t make my lashes crunchy, clumpy or heavy.
I think it creates a lovely natural-ish lash look that really goes well with minimal makeup, like brows that a lightly filled in, sheer bases, soft blush tints and maybe a lipstick or balm. Think WFH chic.
If, however, you need more KAPOW in the same price range, check out Bite’s or Laura’s mascaras.
Idôle is available now, and it comes in just one shade, Glossy Black. A full-size tube is $26, but they also have a travel-sized tube for $14.